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Concept of market penetration


From: Clarzytj
Added: 9 months ago
Duration: 01:48

Market penetration - Wikipedia

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Market Penetration - Investopedia

What is MARKET PENETRATION? . 1. The action of increasing an existing products market share or new product introduction to grab market share by volume discounts, advertising, lower prices, or bundling as a strategy.

Market Penetration Definition Marketing Dictionary MBA

Market penetration is the strategy of a firm to intrude the market of an existing product. The measure to ensure market penetration could be offering lower prices, providing volume discounts or bundling.

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